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Diageo plc

DEO Beverages Market cap — Share price × shares outstanding (not in data file).
$94.41 ▼ -1.63%
−$1.56 on the day · as of 27 Oct 2026
55
S.I.F.T.™ score
Caution
Rules-based score out of 100 across Safety, Income, Fundamentals and Time. Strong 80+, Adequate 60–79, Caution under 60. A band describes the score, not an action.
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S.I.F.T.™ pillars One or more pillars are weak.

Safety50
Balance sheet or moat concerns are weighing on the score.
Income45
High cyclicality and lack of recurring revenue are limiting stability.
Fundamentals55
Strong growth but valuation is elevated.
Time75
Shorter track record or weaker tailwinds.
Last updated: 27 Oct 2026 · Model score (rules-based screen of the data shown; not advice or a forecast): 70%
Reality check (rules-based) S.I.F.T. band: Caution

Strong (80+) · Adequate (60–79) · Caution (<60). A band describes the score, not an action.

Time in market pillar at 75 exceeds the other three pillars. Fundamentals pillar at 55 is supported by 10-year average ROE of 33.21.

Strengths: Time in market pillar of 75, Fundamentals pillar of 55, ROE 10-year average of 33.21
Risks: Income stability pillar of 45, Safety pillar of 50, Net debt to CFO of 6.89

For education and general information only. Not a recommendation to buy, sell, or hold. How the score is calculated

Price History

At its core

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For education and general information only. Not a recommendation to buy, sell, or hold. How the score is calculated

The business

Formed in 1997 through the merger of Grand Metropolitan and Guinness, Diageo is the largest distiller globally by sales. Diageo acquired some of the Seagram assets in 2001, which gave it brands such as Captain Morgan rum and Crown Royal Canadian whisky. Since then, mergers and acquisitions have mostly been bolt-on in nature, plugging gaps in the company's product and geographic portfolio.

FAQ

Financial details

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