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HubSpot Inc

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HubSpot Inc
HUBS Technology
$225.33 ▲ +0.80%
+$1.78 today · as of 12 Sep 2026
49 S.I.F.T
S.I.F.T.™ Analysis
Red
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Caution – significant pillar weakness detected.
Last updated: 12 Sep 2026 · Confidence: 55%
Pillar Breakdown
🛡 Safety 40
Balance sheet or moat concerns are weighing on the score.
💰 Income 35
High cyclicality and lack of recurring revenue are limiting stability.
📊 Fundamentals 35
Strong growth but valuation is elevated.
⏱ Time 65
Shorter track record or weaker tailwinds.
🧠 Munger Reality Filter AVOID

Weak competitive position with poor fundamentals, high leverage, and no cash reserves or dividend support.

Strengths: Moderate time_in_market score of 65 showing some market presence, Established technology sector player in CRM space
Risks: Extremely high debt_to_cfo ratio of 8.29 indicating leverage risk, Zero warchest and dividend yield leaving no income buffer, Low pillar scores across safety, income_stability and fundamentals
📈 Price History

Business Overview

Key Metrics
ROE (10yr)
4.2%
Debt / CFO
N/A
Div. Yield
0.00%
FCF Growth
0.0%

FAQ

Financial Details

Recent Quarters
Quarter Revenue Gross Profit EPS
No quarterly data available.
Segment Breakdown
Data Center 56%
Client 28%
Gaming 9%
Embedded 7%

Management

Leadership Summary
  • Experienced founding team with deep domain knowledge in marketing and sales software.
  • Successful transition to professional CEO while retaining founder influence.
  • Strong emphasis on customer-centric culture and inbound methodology.
  • Proven ability to drive recurring revenue growth and platform expansion.
Track Record

HubSpot has achieved consistent double-digit revenue growth since IPO in 2014, expanded from marketing automation to full CRM platform, and maintained high customer retention under current leadership.

Recent Commentary

“Management highlighted AI-powered features and international expansion as key growth drivers in latest earnings, with positive analyst reception on execution.”

Analyst Reviews & Risks

Wall Street Consensus
4.6
out of 5 (Strong Buy)
Average Target: $485.00
Key Investment Risks
  • Extremely high debt_to_cfo ratio of 8.29 indicating leverage risk
  • Zero warchest and dividend yield leaving no income buffer
  • Low pillar scores across safety, income_stability and fundamentals
Ownership & Sentiment

Institutional Ownership: N/A%

Short Interest: N/A%

AI Investment Thesis
  • HubSpot's integrated CRM and marketing platform captures strong secular tailwinds in SMB digital transformation with high switching costs.
  • Predictable subscription revenue model delivers 80%+ gross margins and consistent 20%+ ARR growth.
  • Ongoing international expansion and AI feature rollouts (e.g., Content Assistant) expand total addressable market.
  • Land-and-expand strategy drives net revenue retention above 110%, supporting durable compounding.
  • Attractive long-term unit economics and balance sheet provide runway for continued product and M&A investment.
Key Catalysts & Risks
Catalysts
  • Q4 earnings beat driven by stronger-than-expected SMB spending recovery
  • Announcement of major AI partnership or new Service Hub modules
  • Analyst upgrades following positive customer metrics at INBOUND conference
  • Accelerated international ARR growth in EMEA and APAC regions
Risks
  • Intense competition from Salesforce, Marketo, and emerging AI-native tools eroding market share
  • Macro slowdown causing SMB budget cuts and higher churn
  • Premium valuation (40x+ forward sales) amplifying downside on any growth miss
  • Regulatory or data-privacy changes increasing compliance costs
Peer Comparison
Company P/E Rev Growth Gross Margin ROE Debt/Equity
NVDA N/A N/A% N/A% 60.22% 0.68
INTC N/A N/A% N/A% -5.53% 6.65
AVGO N/A N/A% N/A% 16.36% 2.72
AMD N/A N/A% N/A% 7.62% 1.83
  • ...

    Investors

     0

  • Ticker

     HUBS
  • ...

    Sector

     Technology

  • Current Price

     $225.33

  • S.I.F.T. Score

     49
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