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HubSpot Inc

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HubSpot Inc
HUBS Technology
$212.64 ▼ -3.51%
$7.73 today · as of 06 Jun 2026
49 S.I.F.T
S.I.F.T.™ Analysis
Red
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Caution – significant pillar weakness detected.
Last updated: 06 Jun 2026 · Confidence: 55%
Pillar Breakdown
🛡 Safety 35
Balance sheet or moat concerns are weighing on the score.
💰 Income 35
High cyclicality and lack of recurring revenue are limiting stability.
📊 Fundamentals 45
Strong growth but valuation is elevated.
⏱ Time 65
Shorter track record or weaker tailwinds.
🧠 Munger Reality Filter AVOID

Limited moat; high leverage and weak fundamentals undermine competitive positioning despite tech sector presence.

Strengths: Moderate time_in_market score of 65, Established market cap over $10B in technology sector
Risks: Extremely high debt_to_cfo ratio of 999 signals severe financial strain, Low ROE of 5.02 with zero dividend and warchest, Poor safety (35) and income_stability (35) pillar scores
📈 Price History

Business Overview

Key Metrics
ROE (10yr)
5.0%
Debt / CFO
N/A
Div. Yield
0.00%
FCF Growth
0.0%

FAQ

Financial Details

Recent Quarters
Quarter Revenue Gross Profit EPS
No quarterly data available.
Segment Breakdown
Data Center 56%
Client 28%
Gaming 9%
Embedded 7%

Management

Leadership Summary
  • Founder-led culture emphasizing inbound methodology and long-term customer success.
  • Smooth CEO transition in 2021 to professional management while retaining founder influence.
  • Strong focus on product-led growth, AI features, and international expansion.
  • Experienced SaaS leadership team with proven scaling track record.
Track Record

HubSpot has delivered consistent double-digit revenue growth, crossed $1B ARR, and maintained high customer retention under current leadership.

Recent Commentary

“Management highlighted accelerating AI adoption and margin expansion in the latest earnings call while guiding for continued 20%+ growth.”

Analyst Reviews & Risks

Wall Street Consensus
4.6
out of 5 (Strong Buy)
Average Target: $485.00
Key Investment Risks
  • Extremely high debt_to_cfo ratio of 999 signals severe financial strain
  • Low ROE of 5.02 with zero dividend and warchest
  • Poor safety (35) and income_stability (35) pillar scores
Ownership & Sentiment

Institutional Ownership: N/A%

Short Interest: N/A%

AI Investment Thesis
  • HubSpot holds a leading position in the inbound marketing and CRM SaaS space with strong product-market fit for SMBs and mid-market customers.
  • Predictable subscription revenue model drives high visibility, with net revenue retention consistently above 110%.
  • Ongoing platform expansion into sales, service, and operations creates cross-sell opportunities and increases customer lifetime value.
  • International growth and mid-market penetration remain underpenetrated, offering multi-year runway for expansion.
  • Improving operating leverage and path to sustained 20%+ free cash flow margins support long-term compounding.
Key Catalysts & Risks
Catalysts
  • Continued AI feature rollouts accelerating customer adoption and upsell
  • Stronger-than-expected SMB recovery boosting new customer additions
  • Potential tuck-in acquisitions expanding the product suite
  • Positive macro environment for digital marketing spend
Risks
  • Intense competition from Salesforce, Marketo, and emerging AI-native tools
  • Sensitivity to economic downturns reducing SMB marketing budgets
  • Premium valuation leaving limited margin of safety on multiple compression
  • Execution risk integrating new AI capabilities and maintaining high retention
Peer Comparison
Company P/E Rev Growth Gross Margin ROE Debt/Equity
NVDA N/A N/A% N/A% 61.51% 0.51
INTC N/A N/A% N/A% -1.64% 8.05
AVGO N/A N/A% N/A% 14.7% 3.03
AMD N/A N/A% N/A% 8.08% 999
  • ...

    Investors

     0

  • Ticker

     HUBS
  • ...

    Sector

     Technology

  • Current Price

     $212.64

  • S.I.F.T. Score

     49
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