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Monster Beverage Corporation

Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and...

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Monster Beverage Corporation
MNST BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS · Market Cap: $84B
$43.40 ▲ +0.72%
+$0.31 today · as of 12 Sep 2026
60 S.I.F.T
S.I.F.T.™ Analysis
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Adequate quality – monitor closely.
Last updated: 12 Sep 2026 · Confidence: 70%
Pillar Breakdown
🛡 Safety 65
Strong balance sheet and competitive moat provide good downside protection.
💰 Income 35
High cyclicality and lack of recurring revenue are limiting stability.
📊 Fundamentals 65
Strong growth but valuation is elevated.
⏱ Time 85
Shorter track record or weaker tailwinds.
🧠 Munger Reality Filter HOLD

Strong brand leadership in energy drinks supported by long-term Coca-Cola distribution partnership and 20% ownership stake, though offset by outsourced production and category competition.

Strengths: Dominant position in energy drink category with high ROE, Extensive brand portfolio and 85 time_in_market pillar, Strategic Coca-Cola relationship providing global scale
Risks: Low income stability score with zero dividend yield, Heavy reliance on single distribution partner and co-packers, Limited warchest and exposure to consumer beverage trends
📈 Price History

Business Overview

Monster Beverage is a leader in the energy drink category within the nonalcoholic ready-to-drink beverage market, generating two-thirds of revenue in the US and Canada. The well-known Monster trademark includes brands such as Monster Energy, Monster Ultra, Java Monster, and Juice Monster. The firm also owns other energy drink brands, such as Reign, NOS, Burn, Bang, and Mother, and brews and distributes beers and flavored malt beverages following the acquisition of a craft brewer in 2022. Monster controls branding and innovation but outsources beverage manufacturing and packaging to co-packers and finished goods distribution to bottlers in the global Coca-Cola system (pursuant to a 20-year agreement inked in 2015). Coke is the largest shareholder of Monster, owning a 20% stake.
Key Metrics
ROE (10yr)
18.7%
Debt / CFO
N/A
Div. Yield
0.00%
FCF Growth
0.0%

FAQ

Financial Details

Recent Quarters
Quarter Revenue Gross Profit EPS
No quarterly data available.
Segment Breakdown
Data Center 56%
Client 28%
Gaming 9%
Embedded 7%

Management

Leadership Summary
  • - Long-tenured leadership duo focused on aggressive marketing and product innovation in the energy drink category
  • - Successfully executed a transformative distribution partnership with The Coca-Cola Company in 2015
  • - Emphasize brand building, athlete endorsements, and global market penetration
  • - Maintain conservative balance sheet with strong free cash flow generation
Track Record

Under current management since the early 1990s, Monster has grown from a niche beverage company to a multi-billion dollar enterprise with dominant U.S. market share in energy drinks and expanding international presence, delivering consistent double-digit revenue growth over the past decade.

Recent Commentary

“In the latest earnings call, management highlighted resilient volume growth in North America, new flavor launches, and continued investment in emerging markets while noting margin pressures from input costs.”

Analyst Reviews & Risks

Wall Street Consensus
4.6
out of 5 (Strong Buy)
Average Target: $485.00
Key Investment Risks
  • Low income stability score with zero dividend yield
  • Heavy reliance on single distribution partner and co-packers
  • Limited warchest and exposure to consumer beverage trends
Ownership & Sentiment

Institutional Ownership: N/A%

Short Interest: N/A%

AI Investment Thesis
  • Dominant market position in the energy drink category with strong brand loyalty and pricing power.
  • Strategic distribution partnership with Coca-Cola enabling global scale and shelf space advantages.
  • Consistent double-digit revenue growth driven by innovation in low/no-sugar and functional beverages.
  • High operating margins and robust free cash flow generation supporting share repurchases and reinvestment.
  • Significant runway for international expansion in emerging markets where energy drink penetration remains low.
Key Catalysts & Risks
Catalysts
  • Launch of new product extensions and flavors accelerating same-store sales growth.
  • Further international market entries or acquisitions expanding addressable market.
  • Potential easing of regulatory scrutiny on caffeine content or labeling.
  • Stronger-than-expected earnings from volume recovery post-pandemic or inflation pass-through.
Risks
  • Heightened regulatory or health-related backlash against high-caffeine beverages.
  • Intense competition from Red Bull, Celsius, and private-label entrants eroding share.
  • Commodity cost inflation in aluminum, sugar, and flavors pressuring margins.
  • Currency headwinds from international operations and dependence on a concentrated customer base.
Peer Comparison
Company P/E Rev Growth Gross Margin ROE Debt/Equity
NVDA N/A N/A% N/A% 60.22% 0.68
INTC N/A N/A% N/A% -5.53% 6.65
AVGO N/A N/A% N/A% 16.36% 2.72
AMD N/A N/A% N/A% 7.62% 1.83
  • ...

    Investors

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  • Ticker

     MNST
  • ...

    Sector

     BOTTLED & CANNED SOFT DRINKS & CARBONATED WATERS

  • Current Price

     $43.40

  • S.I.F.T. Score

     60
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